Numbers first. Opinions second.
Every guide here is built on dashboards I can screenshot, from accounts I actually run. When I cite someone else's industry averages, I say so — and I show you the difference.
- First-party dashboards only
- A named business, dated screenshots
- Refreshed with each new real month
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The guides
Guide Nº 003 · Published August 2026
The value proposition fix
One drywall company's old site is still in the Internet Archive. Here's what the funnel said the real problem was — and it wasn't the headline.
Read it →Guide Nº 002 · Published August 2026
LSA is moving into Google Ads
Google starts folding Local Services Ads into Performance Max this month. What changes, what stays, the trade-by-trade timeline — and the exports to make before the old dashboard, and its reports, disappear for good.
Read it →Guide Nº 001 · Updated July 2026
What a drywall lead actually costs
Four months of real Local Services Ads data from one named drywall company — every dashboard screenshotted, the slow month included, and the category workaround Google's taxonomy forces on drywall contractors.
Read it →Next up: the Google Business Profile checklist that actually moves local rankings — reviews and categories first, posts last.