The PlaybookNumbers first. Opinions second.
Every guide here is built on dashboards I can screenshot, from accounts I actually run. When I cite someone else's industry averages, I say so — and I show you the difference.
- First-party dashboards only
- A named business, dated screenshots
- Refreshed with each new real month
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The guides
Guide Nº 003 · Published August 2026
LSA is moving into Google Ads
Google started folding Local Services Ads into Performance Max in August 2026. What changes, what stays, the trade-by-trade timeline — and the exports to make before the old dashboard, and its reports, disappear for good.
Read it →Guide Nº 002 · Published July 2026
What a drywall lead actually costs
Four months of real Local Services Ads data from one named drywall company — every dashboard screenshotted, the slow month included, and the category workaround Google's taxonomy forces on drywall contractors.
Read it →Guide Nº 001 · Published July 2026
Why your contractor website gets traffic but no calls
One drywall company's old site is still in the Internet Archive. Here's what the funnel said the real problem was — and it wasn't the headline. 1.93% to 10.51% on the same traffic.
Read it →New guides land as each real month of numbers comes in. RSS feed →