Results, with receipts.
Every engagement I run gets published here the same way: dated dashboard screenshots, the slow months included, and a plain-English caption under every chart. No agency does this because their contracts forbid it. Mine started at the dinner table.
Client Nº 001 · Drywall repair · Lee's Summit & Kansas City, MO · May–July 2026
Patch-It-Now
My father's company. A stalling Local Services Ads account, one tech on the trucks and a website with no form — to 52 charged leads a month, two techs, and three weeks booked out.
- Charged LSA leads
- 22 → 52
- Cost per lead
- $46.66 → $39.89
- Map listing
- 5.0★ · 89
Client Nº 002 · Drywall repair · Columbia, MO · started September 2026
Tiger Drywall Repair
A brand-new drywall company run by two University of Missouri students. Google Business Profile built and verified on September 6, 2026 — exact category, hidden address, ten service areas, thirteen services. Website next, then the first month of numbers gets published here, good or bad.
Why publish a day-zero business? Because the interesting part of the receipts is the start — how long a new listing takes to ring, what the first reviews do to rank, and what the slow months look like before it works.
Marketing for contractors in Columbia, MO →How I count a lead
- Charged Local Services Ads leads — what Google actually billed for, after its automated credits. Not "impressions," not "leads" before credits.
- Business Profile calls — calls that started from the map listing, straight from Google's Performance tab.
- Website quote requests — form submissions in the inbox, each with the page and the source it came from. Never analytics events, which can be inflated.
Every chart gets a caption that says what you're looking at in plain words, and the slow months get published too. The guarantee page explains what a lead means when it's time to bill you.
Your dashboards could look like this.
Send your trade and your number. I'll look at your ads, your map listing and your site, and tell you the three fixes I'd make first — free, whether or not you hire me.