What a remodel lead is worth.
Run your own math, not an agency's slideshow. Say a booked bathroom clears $6,000 after subs and materials, and one in five consults signs:
$6,000
kept from a booked bath
1 in 5
consults sign
≈ $1,200
what each lead is worth to you
A lead worth $1,200 can afford to cost a few hundred — if the consult rate holds. The whole game for remodelers is close rate, and close rate is set before the visit by what the site and the listing said about price, timeline and finish level. Ballparks, not promises; the audit call runs it with your numbers.
Ballpark for the metro: $12,000–$35,000 bathrooms · $25,000–$80,000 kitchens · basements and additions priced by scope.
Ranges are market ballparks for context, not client claims. Bring your real book to the audit call — we use yours, not mine.
Price bands are the filter.
Remodelers hide prices because every job is different. Homeowners read that silence as "expensive" or "hiding something" and call the one who published a range. "Most full bathrooms we build run $18,000–$30,000; most kitchens $35,000–$70,000" loses you the $8,000 bathroom shopper — which is the point — and wins the consult with everyone who was already there.
The form asks for a budget range and a timeline, so your evening consults are with people who know the number. How I build sites that rank →
The portfolio lives on the map.
Remodel customers research for weeks, and the map listing is where they compare finished work at 10 p.m. Thirty photos of finished rooms, captioned with the city and the scope, plus reviews that say "came in on budget" and "the timeline they promised" — that's what converts a search into a consult request. Category has to be Remodeler, not "Contractor."
Daily posting won't move the ranking; photos and reviews will. I don't sell busywork. How I run the listing →
Two kinds of ads, in the right order.
Google's pay-per-lead ads catch the homeowner who's ready now — a burst pipe that became a bathroom, a sale that needs a kitchen. Regular search campaigns on "bathroom remodel {city}" catch the planners. Run the pay-per-lead ads first, prove the close rate, then add search campaigns with call tracking and the price-band landing pages. In that order, both pay. In the other order, most remodelers burn a quarter's budget on clicks from people getting ideas. How I run these ads → · Google Ads for contractors →
Where's the proof?
The proof is my father's drywall company — 52 charged ad leads in July 2026 at $39.89 apiece, a five-star listing, and a website that went from a 1.93% to a 10.51% conversion rate once it started asking for the job. Remodel tickets are a hundred times a drywall patch, which is exactly why the same qualifying engine is the bet — and why the first leads land before you pay.
