Leads first. Then you decide.
- We talk. One short call about what you want and what a job pays you.
- I build your lead engine. Ads, map listing, website — no money down.
- You profit first. New jobs pay you about double my fee before my first bill.
- Slow month later? Refunded. In writing →
Ran for real: my first client went from 22 charged ad leads in April 2026 to 52 in July. See the dashboards →
Want more jobs?
Take a minute to fill out this form and I'll tell you what I'd fix.
From this form to booked jobs.
You send the form
Sixty seconds, five questions. Then I text or call you — me, not a robot — and we pick a time to talk that fits around your jobs. Evenings are fine.
We talk for real
A short video call — Zoom or Google Meet, whichever you like, or a plain phone call if you'd rather. I want to know what you're trying to build, what you've tried before and what it cost you, and what's got you nervous about paying for marketing again. Then we do your math together: what a typical job pays you, how many calls turn into booked work. That tells us both what a lead is worth to you. If the math doesn't add up for your shop, I say so on that call and point you at the fixes you can do yourself.
I build. No money down.
If cash is tight, we start with the channels that don't need an ad budget: your Google listing and a website that shows up on its own. If you want the phone ringing this month and you're game to pay Google for leads, we turn on the whole toolbox — including the ads where you pay per lead, never per click. Either way your ad money goes straight to Google, never through me, and everything I build sits in accounts you own.
You make money first
The work proves itself before you pay for it. Your first bill waits until the new jobs have put about double my monthly fee in your pocket — profit you can point to, not clicks on a chart. Then the flat fee starts, month to month.
Slow month? Refunded.
Every call and quote request is tracked to its source, so we both know what the month actually brought in. If a paid month ever comes in slow — the new work didn't clear my fee — you tell me and I refund that month. No forms, no fight.
That last rule has its own page — the guarantee, in plain English with a last-updated date. And the fee itself gets built from your numbers, not a rate card — pricing explains how.
This isn't theory. My first client is my father's drywall company in the Kansas City metro — relationship disclosed, on purpose. In April 2026 the Local Services Ads produced 22 charged leads at $46.66 each. In July: 52 charged leads at $39.89. The dashboards are dated and public on the case study page.
Who this is not for
- — Franchises and roll-ups. You have a marketing department and a brand book. I build for the owner-operator whose truck is the brand.
- — Anyone who can't answer the phone. Most of these leads are calls. If nobody picks up, the math dies and the refund clause just delays the breakup.
- — Anyone shopping for social media posts. Posts have their place, but they're the weakest lever in local search. I put the hours where the calls actually come from — the ads, the map listing, reviews, and search — and I won't bill you for activity that doesn't ring.
The fine-print questions
Why would you work for free up front?
Because it filters both ways. If I don't believe I can fill your schedule, I won't take the job — working free on a job I don't believe in would be stupid. And once the leads are landing, you don't need convincing; you need capacity. The free stretch costs me hours. Losing a good-fit client to skepticism costs me more.
What counts as a lead?
A tracked call or form request from the properties I run for you — Local Services Ads, your Business Profile, your website. On LSA, Google decides what you're charged for, and its bad-lead credits are automated now: flagged leads get reviewed within about 72 hours. Nobody can 'dispute' LSA leads anymore — anyone who promises that is describing a system Google retired.
Do we have to do a video call?
No. Video — Zoom or Google Meet — is easiest because I can share my screen and show you your own listing next to the three ranking above you. But if you'd rather just talk on the phone, we talk on the phone. The point is the conversation, not the software.
How fast do leads actually show up?
Local Services Ads can produce in the first weeks if your background check and reviews are in order. The Business Profile moves in weeks, not days. The website compounds for months. That's why the start is on me — the engine warms up on my dime, not yours.
What does it cost once it works?
A flat monthly fee — one number, not a percentage of your ad spend or a cut of your jobs. You'll hear it on our first call before I build anything, and that call also runs your math so we both know the plan clearly beats the fee. Your first bill waits until the new work has paid you about double it. The pricing page walks through the whole system.
Start with the math call.
Worst case, you leave with a straight answer about where your leads are leaking.
Want more jobs?
Take a minute to fill out this form and I'll tell you what I'd fix.