It started with my dad's schedule.
I'm Luis. The Blue Collar Marketer is one person — me — and my first client was my father's drywall company. I tell you that up front because it's the reason I can show you things no agency will: every dashboard, dated, slow months included.
- One person — my name on the work
- First client: my father
- Every number screenshotted
The run that started it: 22 charged ad leads in April 2026 became 52 by July. Read the case study →
Talk to me directly
No sales team exists here. Fill this out and the person who does the work texts or calls you.
The first client was family.
My father is great at his trade. The slow weeks were never a skill problem — they were a being-found problem. In spring 2026 I took over his marketing: the pay-per-lead ads, the map listing, a website built to rank. The phone changed, and the schedule changed with it — "booked out about three weeks," in his words, with a second tech on the trucks.
That build is now the standard every client gets. Not because it's fancy — because it's the exact set of things that made a real company's phone ring, and I can prove every step of it with a screenshot.
Read the whole run, month by month →How I work
You talk to me
Every call, every report, every fix — same person. No account manager, no junior rep reading a script, no handoffs.
Capped on purpose
I cap how many clients I take, because I do the work myself. A short roster and a long attention span beat a sales team.
Your name on everything
Ad account, map listing, website, domain — built in accounts you own from day one. Fire me any month and you lose nothing.
Receipts or it didn’t happen
Every number I publish sits on a dated screenshot, and every client gets a lead ledger they can open any time. Slow months get published — and refunded.
Why trades only
Home-service work is searched in a panic, booked by phone, and won by whoever shows up first on Google. That's the game I know, and the only one I play. Dentists and lawyers can hire the big agencies — I'd rather be best at one thing: making a contractor's phone ring.
If that's your world, the deal is simple and the terms fit on one page: how it works and the guarantee.