What a pressure washing lead is worth.
Run your own math, not an agency's slideshow. Say a booked house wash leaves you $220 after fuel and chemicals, and six of every ten callers book:
$220
kept from a booked wash
6 in 10
calls book
≈ $132
what each lead is worth to you
Leads in this vertical are cheap because the ticket is small, and cheap leads still lose money when they're scattered across the metro. The win is routes: tight service areas, the annual plan offered at the door, and HOA and property-manager accounts that book twenty driveways at once. Ballparks, not promises; the audit call runs it with your numbers.
Ballpark for the metro: $200–$450 house washes · $100–$300 driveways · $150–$400 decks · roof and commercial by the job.
Ranges are market ballparks for context, not client claims. Bring your real book to the audit call — we use yours, not mine.
The before/after is the marketing.
No trade photographs better. A split image of a green deck and a clean one sells the job before the price is mentioned. The map listing needs forty of them, captioned by surface and city; the site needs them on every page; the review request should ask the customer to attach their own. Category has to be Pressure washing service, not "Cleaning."
Posting every day won't move the ranking. Photos and reviews will. How I run the listing →
Book the route during the surge.
The spring rush is the recruiting window for the annual plan. Every April customer gets the offer at the door: same service next spring, price locked, reminder text in March. Twenty percent say yes, and by year three the calendar is half-full before the first call comes in. The site and the listing carry the offer; the ads bring the April volume that feeds it. How I run these ads →
Nextdoor and the HOA are the second engine.
Pressure washing is neighborhood work: one visible driveway sells the block. A Nextdoor business page, an HOA board offer (group rate, one truck day), and small property managers with twenty units to wash before turnover produce routes the ads never could. The website makes the offer legible — a "neighborhood day" page with the group price — and the map listing proves the work. How I build sites that rank →
Where's the proof?
The proof is my father's drywall company — a repair trade with tickets in the same range — 52 charged ad leads in July 2026 at $39.89 apiece, a five-star listing, and a website that rings on its own. Same math, same engine, and the first leads land before you pay.
