Real numbers for trades marketing: Local Services Ads, Google Business Profile, websites that rank. From dashboards I can screenshot.https://thebluecollarmarketer.com/en-ushttps://thebluecollarmarketer.com/playbook/local-services-ads-categories/https://thebluecollarmarketer.com/playbook/local-services-ads-categories/The home-service and professional categories Google offers Local Services Ads for, how categories and job types work, what to do when your trade (drywall, tile, concrete…) isn't on the list, and how the move into Google Ads changes it.Sat, 26 Sep 2026 00:00:00 GMThttps://thebluecollarmarketer.com/playbook/how-to-get-plumbing-leads/https://thebluecollarmarketer.com/playbook/how-to-get-plumbing-leads/The channels that produce plumbing leads you own — Local Services Ads, the map listing, a site that ranks for the emergency searches, and referral partners — ranked by cost, with a 30-day plan.Thu, 24 Sep 2026 00:00:00 GMThttps://thebluecollarmarketer.com/playbook/google-business-profile-checklist-contractors/https://thebluecollarmarketer.com/playbook/google-business-profile-checklist-contractors/The 31-point Google Business Profile checklist I run for home-service contractors — what moves the map ranking, what doesn't, and the exact order to do it in. From a listing that sits at #1 with 5.0 stars and 89 reviews.Tue, 22 Sep 2026 00:00:00 GMThttps://thebluecollarmarketer.com/playbook/google-guaranteed-explained/https://thebluecollarmarketer.com/playbook/google-guaranteed-explained/Google retired the Google Guaranteed badge and its money-back guarantee in late 2025. What the Google Verified badge is now, what screening it takes, what it costs, and why it still decides who gets the call.Sat, 19 Sep 2026 00:00:00 GMThttps://thebluecollarmarketer.com/playbook/lsa-cost-per-lead-by-trade/https://thebluecollarmarketer.com/playbook/lsa-cost-per-lead-by-trade/How Google bills Local Services Ads, why cost per lead differs by trade and city, four months of real drywall numbers, and the five-minute way to pull the estimate for your own trade and ZIP.Thu, 17 Sep 2026 00:00:00 GMThttps://thebluecollarmarketer.com/playbook/how-to-get-drywall-jobs/https://thebluecollarmarketer.com/playbook/how-to-get-drywall-jobs/Six ways drywall contractors get jobs, ranked by what a lead costs — using four months of real Google billing from a Kansas City drywall company. Plus a 30-day plan.Tue, 15 Sep 2026 00:00:00 GMThttps://thebluecollarmarketer.com/playbook/how-to-choose-local-services-ads-management/https://thebluecollarmarketer.com/playbook/how-to-choose-local-services-ads-management/What a Local Services Ads management company should actually do, what it should cost, the 12 questions to ask before you sign, and the answers that should end the call. From someone who publishes his own account's numbers.Mon, 14 Sep 2026 00:00:00 GMThttps://thebluecollarmarketer.com/playbook/lsa-moving-to-google-ads/https://thebluecollarmarketer.com/playbook/lsa-moving-to-google-ads/Google started folding Local Services Ads into Performance Max in August 2026. What changes, what stays, the trade-by-trade timeline — and the exports to make before the old dashboard, and its reports, disappear for good.Sun, 02 Aug 2026 00:00:00 GMThttps://thebluecollarmarketer.com/playbook/what-a-drywall-lead-costs/https://thebluecollarmarketer.com/playbook/what-a-drywall-lead-costs/Four months of real Local Services Ads data from one named drywall company — every dashboard screenshotted, the slow month included, and the category workaround Google's taxonomy forces on drywall contractors.Fri, 31 Jul 2026 00:00:00 GMThttps://thebluecollarmarketer.com/playbook/value-proposition-fix-5x-conversion-lift/https://thebluecollarmarketer.com/playbook/value-proposition-fix-5x-conversion-lift/One drywall company's old site is still in the Internet Archive. Here's what the funnel said the real problem was — and it wasn't the headline. 1.93% to 10.51% on the same traffic.Fri, 31 Jul 2026 00:00:00 GMT